Website architecture is an approach to the design and planning of websites which, like architecture itself, involves technical, aesthetic and functional criteria. As in traditional architecture, the focus is properly on the user and on user requirements. This requires particular attention to web content, a business plan, usability, interaction design, information architecture and web design. For effective search engine optimization it is necessary to have an appreciation of how a single website relates to the World Wide Web.
Since web content planning, design and management come within the scope of design methods, the traditional vitruvian aims of commodity, firmness and delight can guide the architecture of websites, as they do physical architecture and other design disciplines. Website architecture is coming within the scope of aesthetics and critical theory and this trend may accelerate with the advent of the semantic web and web 2.0. Both ideas emphasise the structural aspects of information. Structuralism is an approach to knowledge which has influenced a number of academic disciplines including aesthetics, critical theory and postmodernism. Web 2.0, because it involves user-generated content, directs the website architect's attention to the structural aspects of information.
"Website architecture" has the potential to be a term used for the intellectual discipline of organizing website content. "Web design", by way of contrast, describes the practical tasks, part-graphic and part-technical, of designing and publishing a website. The distinction compares to that between the task of editing a newspaper or magazine and its graphic design and printing. But the link between editorial and production activities is much closer for web publications than for print publications.
"Website architecture" also refers to the changing in the codes of the site and making it better in terms of looks, quality and speed. The web architectures are many times asked to edit the codes in a way that it becomes easily useful and its navigation becomes better. The web architecture and designing includes the knowledge of web scripting languages such as PHP, AJAX, Javascript and many more. But, some simple forms of Web Architecture may reside with the coding languages such as HTML, CSS and XML.
To be able to gain opportunisties from this field; one should be able to be updated by the coding languages such as HTML upgrading to HTML 5, CSS updating to the CSS3 and much more. While the web architecture has been changed in many years and the support of many websites for more media products has been pulled off due to need of better speed and loading issues. One great example that came alive to this topic is the Pulling off of many websites on the Flash and use of HTML 5 in its place. This came to be better in terms of looks and multimedia projects.
Over the short history of the web, various architectural and artistic styles have developed among different online language, national, social and cultural communities. Such differences in website design styles would set European websites apart from North American ones, Taiwanese websites from the ones originated in Mainland China (marked by the tendency to proliferate pop-up windows activated by left-click), Japanese (marked by employment of bright colors and flashing cute anime characters) from Korean (marked by gray text-white background, clean, "Apple"-style interface).